Why Good Content Matters in your Overall Social Strategy

Welcome to 2023, where the average adult will spend over two hours per day on social media sites. In order to resonate with more than half the world’s population that uses social media platforms, your company will need a top-tier social media presence to break into their sales cycle.

Social media content will be what freely reaches and resonates with your clients and potential buyers.

The wonderful part about social media is that it is free and easily accessible. One can take this user platform and pay for features - create paid campaigns, targeted launches and curated content. However, generally speaking, the low barrier to entry for a user makes this an easy way to market to a large population.

Contrary, with the low barrier to entry, there is plenty of competition on these sites. Over the last decade, the social media landscape has become extremely saturated and the skillsets have vastly improved. Going viral or growing a large following is not as simple as it used to be when the apps first launched. With new algorithms continuously updating, it can be trickier to feed the machine to promote and highlight your content. However, good content will be highly engaged and the algorithm favors higher engagement.

Your buyers have expectations. Whether it is a loyal follower to your fashion site or a long-time client of your restaurant. When they joined in on your content page, they were hoping for the same community and expectations that were historically already set. In order to retain those loyal followers, you must foster and provide those community standards.

On the contrast, a fun and lively community and engaged following will interact and resonate with new and old followers alike. By crafting a consistent look and message, your followers will come and not want to miss out on the fun.

Contact me today for a full assessment on your social media content.