Hello and welcome to Alex to the North!

What started as a way for my family and me to make home videos documenting our travels while on a work assignment in Canada, escalated into a creative media business. As the girl always scrolling Instagram and TikTok for the latest trends, I promised myself I would be ‘social’ on social media and use it for my own creative outlet. From there, I found myself creating content for events, my friends’ weddings, and documenting everything from trips to Trader Joes to evolving fashion finds.

For as long as I can remember, I always loved both writing and photography. As a little girl, I would take my mom’s fashion magazines and create collages with cutouts of the fashion ads and outfits. I love to visually tell a story. Social media gives me that outlet to both be creative and evoke emotion with storytelling.

As our attention spans are now shorter than ever, consumers quickly look to social media for business shopping decisions and to form relationships with brands and their community. We have a short amount of time to capture that consumer. My end goal is to provide businesses and individuals an opportunity to curate an online community and following unique to their business.

Prior to Alex to the North, I held various roles in corporate fashion marketing and real estate sales, both which led me to this moment today. Besides a social media content creator, I am a wife, mother, siracha lover and online shopping addict.