The Best Ways to Interact with your Clients on Instagram Stories

The beauty of an Instagram story lets businesses connect with their audience in a more casual and finite amount of time than posting directly to their feed. Instagram stories disappear after 24 hours so consumers have a set time to see them before they are gone. Stories allow you to add stickers, time stamps, text, colors and more. Over the years, the amount of content features expanded, creating endless options for engagement.

#1: Utilize screenshots what a convenient way to show two products at once. This was a perfect way to showcase a compare and contrast. More on this makeup product here.

The perfect way to utilize Instagram stories to help your consumers shop.

#2 Boost Your Posts Sometimes with the new algorithm changes, your posts don’t always come top of mind to even some of your most longest-following fans. By promoting your new post to the story, it creates a call to action and gets your followers to see your post.

Boost your page views and post by using Instagram stories.

#3 Link to your blog posts You gotta start somewhere! Linking to your blogs/website/shopping is an easy way to entice consumers to click your link. Make getting there the easy part. Instagram has a feature now to craftily include your external link. (More on the post I referenced here).

Link to your blog post or website using the external link feature

#4 Be creative! I used the location feature here, which also helps with exposure for people watching those stories. If someone were to watch the Milton, Ontario stories for the day, chances are my post would have been picked up and linked. If an outsider were watching, they would be able to see my story (assuming my privacy settings remained all public) and perhaps even land on my account. I showcased an ordinary picture using the location feature and got creative with the aesthetics.

Change up an ordinary post using the location feature and more.

Still looking to elevate your Instagram stories? Let’s chat!