The TikTok Effect
What is the craziest aspect about TikTok? From being at the behest of lawmarker’s demands to being the social media propeller of everyday citizens using the internet to gain their moments of fame. If your company is slow to act, they may be missing out on huge dollar signs from the current most downloaded app to kick off 2023.
By ignoring this social media giant, a company is objectively choosing to be missing out on a key target audience. As Gen Z (those born after 1996) are now using the app as their search engine and comprising of more than half of all of the TikTok users.
One would be remiss to not acknowledge Gen Z’s TikTok ‘It Girl’: Alix Earle. Earle, a 2023 Universtiy of Miami graduate, rose to superstardom on the app by posting her everyday “Get Ready With Me” (GRWM) videos from the sunny campus in Coral Gables. Earle related to her fans by speaking freely over her life from her struggles with cystic acne, to dating breakups and cramming to take her final exams. She quickly amassed over 5 million followers on TikTok and is speculated to make upwards of six figures per sponsored TikTok post.
Media from Rolling Stones MADISON LANE*
For the modern shopper, this is the younger generation’s QVC. Shoppers are holding an entire media empire in their phones with influential, everyday people working through brands to convince them that they are missing their product in their life. The modern day infomercial is the college girl in her dorm doing a get ready with me using an entire face of drug store viral makeup. Selena Gomez’s Rare Beauty line has been especially sold out in stores as the viral blushes and lip oils fly off the shelves thanks to their TikTok popularity.
Media from Rare Beauty
The good news for brands is that it is not too late to begin their TikTok branding. Contact me today to discuss more and begin activating your presence on TikTok.